Improve Cashflow and Reshape the Future

Improve Cashflow and Reshape the Future:
Leveraging and Protecting Intellectual Property

Intellectual property and other intangible assets hold value through recessions and can improve cashflow as businesses innovate to gain market share.

It’s important to keep your intellectual property protected in times of economic instability – layoffs, leaves, and large numbers of employees working remotely can leave your most valuable assets vulnerable to infringement and theft. Add supply chain risk to the mix and your intangible assets are even more exposed.
Let us help you discover the right strategy for your business.

Getting the Most from Intangible Assets

Improve Cashflow

Improve Cashflow

Increase Liquidity

Increase Liquidity

Protect Your Balance Sheet

Protect Your Balance Sheet

Reshape the Future

Reshape the Future

Key Questions to Consider

Have you assessed your organization’s innovation performance?
Do you know the value of your IP and other intangible assets?
Have you explored IP monetization strategies to create capital?
Leverage - Connect intangible assets to your overall business strategy

Intangible Assets That can be Used as Collateral

Trade Secrets

Trade Secrets

Patents

Patents

Trademarks/Brands

Trademarks/Brands

Data and Designs

Data and Designs

Protect - Protecting IP plays a role in protecting innovation in your organization

Key Questions to Consider

Has the COVID-19 crisis caused additional risk to your IP through layoffs, leaves and supply chain disruption?
Are you actively protecting trade secrets?
Have you looked at strategies to protect against alleged patent, copyright, trademark, and other intellectual property infringement claims?
Connect with an Aon IP advisor to learn more about the value of intangible assets to your organization.
Aon has assembled world-class IP thought leaders, a revolutionary proprietary analytics platform, and comprehensive approaches for clients to manage their intellectual property strategy, valuation and risk across their organization. Customizing these capabilities for the specific needs of each client, we are unlocking value and supporting organizations of all sizes ranging from start-ups to pre-IPO companies to some of the most sophisticated technology companies in the world.
1 2019 Intangible Assets Financial Statement Impact Comparison Report. Global Edition. Sponsored by Aon. Independently conducted by Ponemon Institute, LLC. April 2019, p4.